Early childhood development (ECD) milestones are no small feat for a baby. Nor is it for the loving mother who helped get them there. For Mother's Day, Fisher-Price wanted to celebrate the moms behind the milestones.


The MOMMYs are six toy-like trophies that honor moms for certain ECDs that babies go through in their development. Each award was 3D-printed and photographed for social media, where people nominated moms by tagging them to the posts.


Physical production included 12 sets of the six models, with lucky moms across the world being sent a MOMMY to have at home.


Fleet Hower scope: design development from early sketches/concepts, complete creation of digital models

Client: Fisher-Price

Agency: 360i